Business Intelligence (BI)
Defines BI and how organizations turn raw data into dashboards, KPIs, and insights that guide better business decisions.
Business Intelligence (BI): Turning Data into Insights for Decision-Making
What Is Business Intelligence?
Business intelligence (BI) is the practice of turning raw data from across a company into usable insights for decision-makers. It spans data collection, integration, analysis, and visualization through dashboards, reports, and alerts.
Core Components
A typical BI stack includes centralized data storage, transformation pipelines, analytical tools, and reporting layers. Together, they produce trusted metrics and self-serve views that help teams understand performance across sales, product, finance, and operations.
Why BI Matters
The goal of BI is not just pretty charts; it is faster, more confident decisions at every level of the organization. When teams share a single source of truth for key metrics, they can spot trends sooner, align on priorities, and respond to opportunities and risks with data rather than intuition alone.